We build AI-driven automations which deliver the right message to the right person at precisely the right time.

We build AI-driven automations which deliver the right message to the right person at the right time.

We build AI-driven automations which deliver the right message to the right person at the right time.

Our team has worked with

Does outbound even work anymore?

❌  You’re sending more and more emails but getting less responses

 

❌  You’re spending way too much time doing manual research and data entry

 

❌  You’re trying to learn “the sea” of new AI tools but struggling to get a good result

 

❌  You’re overspending on SDRs and still not hitting quota

Reach Decision Makers The Smarter Way

  • Ad Platforms Have Become Expensive: Fierce competition to be seen by your target customers on LinkedIn, Google and Facebook is higher than ever – causing customer acquisition costs to skyrocket!
  • Targeting Has Become Difficult: Changes by Apple and Google are making ads less effective and more costly. The need to pivot to a more dependable method is crucial.
  • Leverage Email’s Strategic Advantage: The shift of competitor budgets to crowded digital ad platforms has created an opportunity for email outreach to excel. Emails place you directly in the inbox of decision makers for a fraction of the cost, positioning your company for remarkable growth.

Carefully Curated for Peak Performance

  • Specially Designed For You: We don’t believe in generic solutions. Our strategies are tailored to align perfectly with your business goals and audience.
  • Targeted Reach With Expert Precision: Reach key decision makers in your target market by leveraging our specialist team and data systems.
  • Data-Driven Evolution: Our approach is all about continuous refinement. We’re constantly enhancing campaigns based on data insights to improve lead response rate and achieve the best results possible for you.

Warm Leads On Autopilot

  • Seal More Deals, Effortlessly: Our done-for-you service liberates you from the time-consuming tasks of research, data mining, and lead qualification. Think of us as your virtual SDR team, delivering warm leads directly to you, so you can focus on what you do best. Close deals.
  • End-to-End Campaign Guidance: From campaign strategy to delivering warm leads, we’re with you every step of the way ensuring a seamless flow of leads into your sales pipeline.
  • Expert Execution, Informative Insights: We excel in crafting effective messaging. While we handle the complexities of each campaign, you’ll receive concise reporting from us. Keeping you in the loop throughout the entire process.

We’re Here To Help

Hi! I’m Barry, founder of B2B Growth Labs. As the former Head of Expansion for UberEATS for Asia Pacific and exited founder of a PropTech startup, I have a deep understanding of the strategies that drive growth and success.

 

At B2B Growth Labs, we’ve run countless cold outbound campaigns for clients. I’ve witnessed the declining reply rates firsthand and seen how AI tools have flooded the market and thus impacted campaign results. It became clear we needed to find a better way to approach outbound. After extensive testing of the latest tools, we identified Clay as the bedrock in any effective outbound stack, with signal-led automations forming the strategic backbone. We believe in this with such conviction, we’ve shifted our entire focus to building bespoke, signal-led automations tailored to our client’s needs.

 

Clay is powerful but complicated. It can take months to learn. We build your dream automations in days. We can get as simple or complex as you like. Your imagination truly is the limit!

At B2B Growth Labs, we are seasoned operators with a wealth of experience in launching and growing businesses across diverse industries, including B2B SaaS, professional services, real estate, and innovative platforms in food delivery, transportation and logistics. Our unique approach, honed from our founding team’s background in launching and scaling Uber & UberEATS across Australia and Asia, focuses on dynamic growth strategies. We’re not just about theory; our hands-on experience in expanding markets has repeatedly proven the effectiveness of outbound email for B2B prospecting. This method has been a game-changer in numerous campaigns, from forging brand and referral partnerships to building a robust client base of enterprise accounts on UberEATS.

 

We’ve seen the challenges of in-house lead generation firsthand. Developing effective email copy and appropriate cadence takes numerous iterations, particularly when starting from scratch. Building and maintaining an SDR (Sales Development Representative) team requires significant investment in hiring, training, and management – a resource-intensive process that may not align with every business’ needs or size. These insights were pivotal in the formation of B2B Growth Labs. We’ve developed a world-class SDR team to externalise this function, offering our clients and their sales teams access to our proven lead generation techniques without the in-house overhead. This shift not only saves time and resources but also ensures a steady stream of quality warm leads, tailored to each client’s unique needs.

 

Our mission is clear: to empower your sales team with quality warm leads allowing them to focus on what they do best, close deals.

 

Let’s explore how B2B Growth Labs can transform your sales approach. Reach out to us today and take the first step towards streamlined success.

Get Started

At B2B Growth Labs, we are seasoned operators with a wealth of experience in launching and growing businesses across diverse industries, including B2B SaaS, professional services, real estate, and innovative platforms in food delivery, transportation and logistics. Our unique approach, honed from our founding team’s background in launching and scaling Uber & UberEATS across Australia and Asia, focuses on dynamic growth strategies. We’re not just about theory; our hands-on experience in expanding markets has repeatedly proven the effectiveness of outbound email for B2B prospecting. This method has been a game-changer in numerous campaigns, from forging brand and referral partnerships to building a robust client base of enterprise accounts on UberEATS.

We’ve seen the challenges of in-house lead generation firsthand. Developing effective email copy and appropriate cadence takes numerous iterations, particularly when starting from scratch. Building and maintaining an SDR (Sales Development Representative) team requires significant investment in hiring, training, and management – a resource-intensive process that may not align with every business’ needs or size. These insights were pivotal in the formation of B2B Growth Labs. We’ve developed a world-class SDR team to externalise this function, offering our clients and their sales teams access to our proven lead generation techniques without the in-house overhead. This shift not only saves time and resources but also ensures a steady stream of quality warm leads, tailored to each client’s unique needs.

Our mission is clear: to empower your sales team with quality warm leads allowing them to focus on what they do best, close deals.

Let’s explore how B2B Growth Labs can transform your sales approach. Reach out to us today and take the first step towards streamlined success.

Get Started

Why Work With Us?

Right person. Right time. Right message.

Reaching the right decision-makers at the perfect moment drives better response and conversion rates. Signal-led campaigns ensure your tailored message lands when it matters most.

Reach Decision Makers The Smarter Way

  • Ad Platforms Have Become Expensive: Fierce competition to be seen by your target customers on LinkedIn, Google and Facebook is higher than ever – causing customer acquisition costs to skyrocket!
  • Targeting Has Become Difficult: Changes by Apple and Google are making ads less effective and more costly. The need to pivot to a more dependable method is crucial.
  • Leverage Email’s Strategic Advantage: The shift of competitor budgets to crowded digital ad platforms has created an opportunity for email outreach to excel. Emails place you directly in the inbox of decision makers for a fraction of the cost, positioning your company for remarkable growth.

Send "handwritten" emails that scale

Generic emails don’t convert and 1:1 emails are hard to scale. Clay automations use 75+ databases, enrichment tools and LLMs to deliver hyper-relevant, personalized emails saving you the manual research

Carefully Curated for Peak Performance

  • Specially Designed For You: We don’t believe in generic solutions. Our strategies are tailored to align perfectly with your business goals and audience.
  • Targeted Reach With Expert Precision: Reach key decision makers in your target market by leveraging our specialist team and data systems.
  • Data-Driven Evolution: Our approach is all about continuous refinement. We’re constantly enhancing campaigns based on data insights to improve lead response rate and achieve the best results possible for you.

Dream automations in days not months

We can implement your dream outbound automations within days. Pay on a project-by-project basis. No expensive or long-term contracts.

Warm Leads On Autopilot

  • Seal More Deals, Effortlessly: Our done-for-you service liberates you from the time-consuming tasks of research, data mining, and lead qualification. Think of us as your virtual SDR team, delivering warm leads directly to you, so you can focus on what you do best. Close deals.
  • End-to-End Campaign Guidance: From campaign strategy to delivering warm leads, we’re with you every step of the way ensuring a seamless flow of leads into your sales pipeline.
  • Expert Execution, Informative Insights: We excel in crafting effective messaging. While we handle the complexities of each campaign, you’ll receive concise reporting from us. Keeping you in the loop throughout the entire process.

How It Works

Done for you Clay automations

1. Book your ideation call

Take the first step and schedule a call to discuss your goals and brainstorm tailored automation solutions.

1. Build & Begin

Empower your sales team to shine where they excel – engaging with warm prospects. We eliminate the grind of research and data gathering, instead collaborating with your team to accurately identify and target your ideal clients. Our expertise in creating outreach lists and crafting email scripts is rooted in battle-tested conversion principles. Once you give the green light, we launch into action. This approach not only streamlines your sales process but can also dramatically amplify your team’s efficiency and success rates.

1. Build & Begin

Empower your sales team to shine where they excel – engaging with warm prospects. We eliminate the grind of research and data gathering, instead collaborating with your team to accurately identify and target your ideal clients. Our expertise in creating outreach lists and crafting email scripts is rooted in battle-tested conversion principles. Once you give the green light, we launch into action. This approach not only streamlines your sales process but can also dramatically amplify your team’s efficiency and success rates.

2. We handle the heavy lifting

Sit back while we design, build, and implement your custom Clay automations to deliver your desired goals.

2. Convert & Close

As your sales funnel fills up with high-quality, warm leads, all you need to do is engage these interested prospects and close deals! Behind the scenes, our team diligently monitors and fine-tunes the campaign, ensuring a steady flow of valuable leads. Saving your team countless hours per month and empowering your sales force to do what they do best, sell.

2. Convert & Close

As your sales funnel fills up with high-quality, warm leads, all you need to do is engage these interested prospects and close deals! Behind the scenes, our team diligently monitors and fine-tunes the campaign, ensuring a steady flow of valuable leads. Saving your team countless hours per month and empowering your sales force to do what they do best, sell.

3. Enjoy warm leads on autopilot

Focus on closing deals as qualified leads seamlessly flow into your pipeline.

3. Report & Refine

At our core, we are data-driven. We not only meticulously monitor your campaign’s results but also apply our extensive insights gathered from campaigns across a number of industries and regions. This wealth of knowledge empowers us to finely tune your campaigns to achieve best-in-class response rates and top-tier lead quality. Regular reporting keeps you connected to your campaign’s progress, offering transparency and insights into each campaign’s performance.

3. Report & Refine

At our core, we are data-driven. We not only meticulously monitor your campaign’s results but also apply our extensive insights gathered from campaigns across a number of industries and regions. This wealth of knowledge empowers us to finely tune your campaigns to achieve best-in-class response rates and top-tier lead quality. Regular reporting keeps you connected to your campaign’s progress, offering transparency and insights into each campaign’s performance.

Frequently Asked Questions

Curious to learn more? Find answers to commonly asked questions below.

Is this right for my business?

Let’s see if we’re a match! Here’s a quick rundown:

  • Ready to Roll: Whether you’ve got a great client base already or a new product/service raring to go, being market-ready is key.
  • Thinking Big: If you’re eyeing national or international markets, we’re on the same page.
  • Eager for More: Hungry for more leads and growth? That’s exactly what we love to hear.
  • Valuable Offerings: Ideally, your business has a CLV (customer lifetime value) or a subscription model north of $2500/year.

Best way to figure this out? Let’s grab a virtual coffee over a short Zoom call. We’re pretty good at spotting a great fit. We’d love to chat about what makes your business tick and how we might help.

How are you different from other lead generation services?

Stepping into a relationship with a new marketing ally can seem daunting. We totally understand that. Below are just some reason why our clients have chosen to partner with B2B Growth Labs:

  • Boutique Service: Our approach is to partner with a limited number of businesses, allowing us to invest more time in your success and grow together.
  • Freedom and Flexibility: Apart from the initial 3 months (which are needed to set up your campaign and allow your leads to ramp up), our contracts are month-to-month. We’re confident in the strength of our results however if you feel our service is not working for your business, you can cancel at any time.
  • Highly Personalised Strategies: Every strategy we craft is as unique as your business. We dive deep into your niche, ensuring our approach is tailored just for you.

Choosing a new marketing partner is a big decision. We find it’s often quite helpful to hop on a call to see if we’re the right fit for each other.

Are you equipped to handle lead generation for clients globally?

Absolutely! We’ve partnered with clients from all corners of the world, assisting them in both local and international markets. Whether you’re targeting your hometown or eyeing a global audience, we’ve got the expertise to make it happen.

I’ve tried cold email outreach in the past and did not achieve great results. Why would this be different?

It’s completely understandable to be cautious based on past experiences. Here’s why our approach has yielded positive ROI results for many of the campaigns we’ve run:

  • Strategic Setup: We don’t just send emails; we craft a strategy. The first month is all about understanding your target client and setting up a campaign with a compelling offer that speaks directly to your audience.
  • Expertise and Experience: Our team isn’t just experienced in cold email outreach; we specialise in it. We’ve used it to achieve results for our own businesses and seen what works across numerous industries. We apply these learnings to your campaign.
  • Personalised Attention: As we are a boutique agency, we work with just a limited number of clients at a time, ensuring that your campaign gets the attention it deserves. It’s not about sending out a mass of emails; it’s about sending the right emails to the right people at the right time.
  • Ongoing Optimisation: We continuously refine our approach based on real-time feedback. By leveraging data and analytics, we continuously refine our approach to increase engagement and conversion rates. Also, understanding what didn’t work in the past is valuable data for us to avoid the same pitfalls and adjust our tactics.

We understand that every business is unique. With our dedicated approach and a little bit of time, we’re confident we can turn your past experiences around. Let’s connect and explore how!

Isn’t building an in-house SDR function better?

This is a common consideration. While an in-house SDR (Sales Development Representative) function has its benefits, here’s why partnering with us could be a more advantageous choice:

  • Cost-Effectiveness: Setting up an in-house team can be costly. You have salaries, training, infrastructure, and technology expenses. With our service, you get the expertise and resources without the hefty investment.
  • Rapid Implementation: Our team is already up and running. This means you can skip the time-consuming process of hiring and training, and jump straight into seeing results.
  • Specialised Expertise: We bring specialised knowledge and experience in B2B lead generation that’s been honed over numerous campaigns and across diverse industries. It’s this depth of expertise that often makes the difference.
  • Scalability and Flexibility: With us, you can scale up or down as needed, without the commitment of long-term contracts or the challenge of managing a workforce. This flexibility is especially valuable in adapting to market changes or business needs.
  • Focus on Core Business: By outsourcing your SDR function, you free up your internal resources to focus on what your business does best, while we take care of generating leads and filling your sales pipeline.

While there are of course benefits to an in-house SDR team, the efficiency, expertise, and flexibility we offer enables your business to enjoy significant growth without the complexities and costs of setting up an internal team. We’re always happy to answer any specific questions over a quick zoom call.

I don’t know the first thing about cold outbound

No worries at all – that’s exactly where we come in! Cold outbound can seem daunting if you’re new to it, but here’s a quick rundown of how we handle it for you:

  • Crafting the Message: We start by developing a clear, compelling message that speaks directly to your target audience. This isn’t just about selling; it’s about starting a conversation and building interest.
  • Identifying the Right Audience: We do the legwork to find the right people to contact. This means researching and identifying potential clients who are most likely to benefit from your services or products.
  • Timing and Technique: It’s not just what you say, but when and how you say it. We optimise the timing of our outreach and use proven techniques to increase the chances of getting a positive response.
  • Feedback and Adaptation: We keep you in the loop with regular updates and adapt our strategies based on what’s working and what’s not.

Think of us as your guiding hand in the world of cold outbound. You don’t need to be an expert – that’s our job. Let’s talk about how we can make cold outbound work for you, without you having to worry about the details!

Why do you recommend a 3 month minimum term?

This is a thoughtful question, and we’re glad to explain. Our recommended 3-month minimum term is all about setting you up for success:

  • Setting the Stage: The first step is our ‘getting-to-know-you’ phase. We roll up our sleeves to set up your campaign, learn the ins and outs of your target client, and start fine-tuning our approach. It’s like laying a solid foundation for a house – crucial for everything that comes next.
  • Tweaking to Perfection: Once we launch your campaign and start receiving responses, it’s a bit like a science experiment. We observe, analyse, and tweak. This phase lets us make those essential adjustments to really dial in the effectiveness of your campaign.
  • The Magic Happens: By the second to third month (some campaigns reach this point quicker than others), things start to click. We often see a shift towards more consistent and reliable results. It’s the phase where patience pays off, and your campaign begins to really gain traction.

We’ve found that this duration is best for achieving the quality of results our clients expect. Our recommended minimum term is about giving your campaign the time it needs to mature and yield the best possible outcomes. If you’re curious to learn more about how this process can specifically benefit your business, why not give us a shout? We love talking about how we can tailor our approach to fit your unique needs!

Let’s Chat!

Keen to start receiving a reliable flow of warm leads?

Simply schedule a quick call with our friendly team who will explain our service and happily answer your questions.